However, new incidents of illegal drug trade have occurred in the aftermath of the 2013 revelation, with Facebook, Instagram's parent company, asking users who come across such content to report the material, at which time a "dedicated team" reviews the information. But aside from writing a catchy company description, how else can you optimize your profile to make the most of your Instagram marketing efforts? "[230], Instagram has developed and released three stand-alone apps with specialized functionality. No matter the CTA you use, there are a few best practices to keep in mind: Keep in mind that you can adapt your bio to promote special events, like a seasonal sale, contest, or upcoming trade show. [308] In 2015, Instagram was named No. [193] A few days later, Instagram announced "Story Search", in which users can search for geographic locations or hashtags and the app displays relevant public Stories content featuring the search term. Although Instagram has not made many comments on the campaign,[357] an October 2015 explanation from CEO Kevin Systrom highlighted Apple's content guidelines for apps published through its App Store, including Instagram, in which apps must designate the appropriate age ranking for users, with the app's current rating being 12+ years of age. Open the Instagram app and go to Edit Profile. [231][232] It was followed by the release of Hyperlapse in August, an iOS-exclusive app that uses "clever algorithm processing" to create tracking shots and fast time-lapse videos. This gives you a chance to control the narrative, and even produce Stories with the express purpose of turning them into Highlights. The Instagram bio often is treated as an afterthought—a line or two about your company you hastily fill out when creating your account. [150][151] In March 2016, Instagram increased the 15-second video limit to 60 seconds. [351], In October 2013, Instagram deleted the account of Canadian photographer Petra Collins after she posted a photo of herself in which a very small area of pubic hair was visible above the top of her bikini bottom. The photo post had received three likes and countless comments, and in September 2017, the company's algorithms turned the photo into an advertisement visible to Solon's sister. Lark: Desaturates reds while punching up blues and greens – brings landscapes to life. ", "Instagram rolls out suggested posts to keep you glued to your feed", "How To Remove Followers On Instagram, As Long As You Have A Private Account", "Instagram 2.0 Launches: A Faster App With Live Filters & Hi-Res Photos", "Instagram Adds High-Res Photos, New Filters in Version 2.0", "You can now post full-size landscape and portrait photos on Instagram", "Instagram finally drops square picture rules to embrace rectangular photos", "Instagram Ends the Tyranny of the Square", "No more screenshots: Instagram now lets you privately save posts", "You can now bookmark Instagram posts to look at later", "Instagram's saved posts can now be organized into Pinterest-like collections", "Instagram goes after Pinterest with saved post collections", "Instagram deters deletion with reversible "archive" option", "Instagram rolling out new 'archive' option for temporarily hiding posts", "Instagram begins organizing comments into threads", "Facebook and Instagram get redesigns for readability", "Instagram lets you post up to 10 photos or videos as 1 swipeable carousel", "Instagram Galleries Are Yet Another Reason to Never Leave Instagram", "Instagram now lets you post landscape and portrait photo albums", "Instagram now lets you share portrait and landscape shots in galleries", "Instagram launches a portrait mode and a new way to tag friends in Stories", "Instagram is now using AI to describe photos for users with visual impairments", "Instagram Introduces Hashtags for Users & Brands", "#ThrowbackThursday is only the start: Instagram hashtags for every day of the week", "Instagram's Most Popular Hashtags Explained", "Instagram becomes an interest network with hashtag following", "Instagram's New "Explore" Brings The Future of Photo Discovery into Focus", "Instagram Gets Newsy With Trends And Place Search For Exploring Anything, Anywhere", "Instagram makes video an even bigger part of its Explore tab", "Instagram launches personalized video feed and themed channels in Explore", "Instagram adds an Events channel to show you the best videos from concerts and sporting events", "Instagram Now Lets Users Discover New Events-Themed Videos", "Instagram brings stories to the explore tab", "Instagram adds Stories to search and explore tab", "Instagram launches disappearing Live video and messages", "Instagram launches Story Search for hashtags and locations", "The Essential Guide to Using Instagram Filters like a Pro", "How to Choose the Best Instagram Filter for your Photo", "A Guide to the Instagram Filters You'll Soon Be Seeing on Facebook", "Instagram adds five new filters for subtle photo effects", "How Instagram Filters Work, And Can You Tell The Difference? To access the tools, businesses had to link a corresponding Facebook page. They wanted company… By Kari Bodnarchuk Globe Correspondent, Updated December 30, ... flattering, and functional. You can announce the takeover through an Instagram post or a story a day or week before the takeover. [164] Instagram has recently introduce a reel button on home page. Note that you only get a maximum of 15 characters, including spaces, so you want to be clear and creative enough to grab attention on your profile. [204] White left Instagram in December 2013 to join Snapchat. [78] Like counts would only be visible to the user who originally posted the content. Get free online marketing tips and resources delivered directly to your inbox. Even if takeovers are common on your company’s Instagram account, it might be great to announce it and give your followers a heads up. Zero Gravity, the third phone case company on this list (each of which offers its own completely different approach), doesn’t skimp on the emojis, even using one to title a Stories collection. | Instagram Help Center", "Instagram announces IGTV, a standalone app for longer videos", "Instagram launches IGTV app for creators, 1-hour video uploads", "Instagram is testing a new video editing tool called Reels that copies TikTok's best features", "5 interesting facts about Instagram Reels", "Instagram's Reels feature reportedly expands to India following TikTok ban", "Instagram launches Reels, its attempt to keep you off TikTok", "Instagram introduces a Reels button on its home screen so you might finally watch some", "Instagram announces Instagram Direct for private photo, video, and text messaging", "Instagram Direct gets a huge update focused on messaging your friends", "Today's Instagram Update Could Ease the Dreaded @ Wars", "Instagram takes on Twitter's direct messages with these new features", "Instagram launches live video for Stories, disappearing photos & videos in direct messages", "Instagram adds live video broadcasts and disappearing photos", "Instagram Direct unites ephemeral and permanent messaging for 375M users", "Instagram Direct messages just became more like Snapchat", "Instagram Direct now combines permanent and ephemeral chats", "Instagram is just now offering support for sending links in direct messages", "Instagram direct messages now support web links and different photo orientations", "Everyone can now access their Instagram DMs on the web", "Facebook Messenger starts taking over Instagram Direct messages", "Instagram launches "Stories," a Snapchatty feature for imperfect sharing", "Instagram's new stories are a near-perfect copy of Snapchat stories", "Did Instagram copy Snapchat? They adopted filters because Instagram had filters and a lot of others were trying to adopt filters as well. iHeartRaves also favors the use of emojis, which are particularly appealing to their younger, music-festival-going audience. Here, the Instagram bio also has a CTA to get customers to share their content via a branded hashtag, which Beth Macri can then repurpose for its own marketing initiatives. [111][112] The feature originally limited photos to the square format, but received an update in August to enable portrait and landscape photos instead. 1977: The increased exposure with a red tint gives the photograph a rosy, brighter, faded look. Unsurprisingly, Poo-Pourri has one of those funny Instagram bios featuring the poo emoji right in its profile name—but there’s more to it than that. It regularly changes out the link—in this example, it’s promoting its main site, where people can check out new products and sign up for a mailing list. Select all the Stories in your archive that you want to add to this specific Highlight. The company admitted that "we cannot determine which specific accounts may have been impacted", but believed that "it was a low percentage of Instagram accounts", though TechCrunch stated in its report that six million accounts were affected by the hack, and that "Instagram services more than 700 million accounts; six million is not a small number". Use those insights to inform your Instagram strategy. The bio also succinctly tells followers about upcoming events and sale items. [222][221][223], In February 2016, Instagram announced that it had 200,000 advertisers on the platform. [24] In April 2012, Instagram raised $50 million from venture capitalists with a $500 million valuation. You can add to your Highlights at any time by simply clicking on it and pressing Edit. [257], Instagram caused the userbase to fall into outrage with the December 2018 update. You can do this by editing your profile and tapping Contact Options. [352] Audra Schroeder of The Daily Dot further wrote that "Instagram's terms of use state users can't post "pornographic or sexually suggestive photos," but who actually gets to decide that? [250][251][252] The company wrote a tweet to users upset at the prospect of the change, but did not back down,[253] nor provide a way to change it back. Floorplan Rugs uses its Instagram bio space largely to promote its bricks-and-mortar locations. [266][267] In June 2011, it announced that it had 5 million users,[268] which increased to 10 million in September. [179], In August 2020, Facebook started merging Instagram Direct into Facebook Messenger. [180], In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story. Fashion Nova is a fantastic example of a brand that uses mention tagging well in its bio. Complementary Instagram bio photos and Stories thumbnails give it a clean, on-brand look. To edit your business information on Instagram: To add the location of your business on Instagram: Ana Gotter is a marketer, consultant, and writer specializing in content marketing and social media marketing. [166][167][168] The feature received a major update in September 2015, adding conversation threading and making it possible for users to share locations, hashtag pages, and profiles through private messages directly from the news feed. [326], In August 2017, reports surfaced that a bug in Instagram's developer tools had allowed "one or more individuals" to gain access to the contact information, specifically email addresses and phone numbers, of several high-profile verified accounts, including its most followed user, Selena Gomez. In July 2014, it released Bolt, a messaging app where users click on a friend's profile photo to quickly send an image, with the content disappearing after being seen. Throughout 2019, Instagram began to test the hiding of like counts for posts made by its users. Furthermore, he wrote that they would work on "updated language in the terms to make sure this is clear". [327][328] However, the following month, more details emerged, with a group of hackers selling contact information online, with the affected number of accounts in the "millions" rather than the previously-assumed limitation on verified accounts. "[79][80] It has been argued that low numbers of likes in relativity to others could contribute to a lower self-esteem in users. But you don't keep taking their money." Corresponding hashtags have been blocked as part of the company's response and a spokesperson engaged with the BBC explained:[348][349]. Simple graphics on a muted background make up the thumbnails for its Stories, which curate gift ideas, new products, behind-the-scenes content, and more. Instagram Bio Ideas: 30 Examples to Inspire You to Craft the Perfect Copy for Your Brand, What your Instagram bio needs to accomplish, 7 elements that make up your Instagram bio, Building the best Instagram bio for your brand, highlight essential information about your business (your brand name, category, etc. An Instagram spokesperson apologized and told The Guardian that "We are sorry this happened – it's not the experience we want someone to have. On December 5, 2017, Instagram introduced "Story Highlights",[200] also known as "Permanent Stories", which are similar to Instagram Stories, but don't expire. On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram. [336][341] The Verge wrote about that policy as well, however, noting that the original policy gives the company right to "place such advertising and promotions on the Instagram Services or on, about, or in conjunction with your Content", meaning that "Instagram has always had the right to use your photos in ads, almost any way it wants. When people visit your profile, you may want to give them an easy way to contact your business. [224] This number increased to 500,000 by September 2016,[225] and 1 million in March 2017. Stay below 200 x 200 so visitors don’t see a stretched or blurry photo when visiting your profile. On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app's user interface, and a less skeuomorphistic, more abstract, "modern" and colorful icon. Nutriseed does this in its Instagram bio, offering followers 10% off their first order. 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