Micro-influencers can be found in almost any sector, our platform categorises these influencers into focused groups, such as beauty, fashion, health etc. Including this‚ ‘social proof’ is one way to distinguish your request from similar ones the influencer might receive. Micro influencers spend all of their time building up their following and not necessarily much time monetising on that following, therefore not only do they generally put in a lot of work to ensure they offer the brands as much value as possible but they also have a highly engaged audience who trust them and are not used to being constantly sold to by them. The reason for this is simple; the general public are bombarded with thousands of adverts every day, however studies have shown the most memorable ads are ones where a celebrity or influencer is endorsing the product and influencer marketing is getting bigger daily. I believe both areas need to be explored, there is no set rule as to which is more effective, as they both do different things and will create different results amongst different businesses. 8) Send photos of other celebrities and influencers using the product. Tips for Writing an Influence Letter . The owners Gela and Pamela set up the company with $200 and turned it into a multi-million-pound business, with the likes of Madonna and Paris Hilton frequently wearing their products. Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. It's a good rule to say what you really mean rather than to second guess what you think the person might be expecting. Giving something is a whole lot easier than trying to pay for promotion, throughout this entire sequence you’re layering in all the mental triggers. What sort of products work in goodie bags? This means you can often get a photo of a celebrity or an influencer holding or using your product, but the disadvantage is that you don’t have control over who that is. Voice note email samples You won’t have much luck chasing macro-influencers with offers to send them free product. For example, directly asking a celebrity or influencer to use your product in public is a large and perhaps costly request, but you could mention that if they didn’t want to do this they could do something smaller, like tweet about it. We also list all celebrity birthdays on The Handbook, so try timing in gifts around this, and see the results for yourself. Find your niche e.g. Elton’s subsequent enthusiastic reaction to the hamper was captured and has proved especially valuable to the company. Campaign: As an Independent Contractor, I will provide the following services on behalf of © 2019 All rights Reserved. Who/position: Who are you? If it doesn’t have a giant price tag associated with it, they won’t be interested. Your influencer will be grateful that they don’t have to go back to your email archives. Why is it worth getting my product in gift bags? These days, most quality Instagram influencers with above 25,000 followers are being compensated with more than just gifted product. If he recommends a new food product, I’ll probably try it out. But if he’s waving a Daniel Wellington watch in my face, it doesn’t carry any weight – I simply don’t care about his fashion opinion and it’s not why I follow him. The Golden Globes takes place in January, and most of these spots are sold out by the Summer time. So, be respectful and know your boundaries! Again, try your best to go above and beyond with the influencer gifting – even going as far as regularly sending them free products to share with their followers. If you want to get free PR, then your product should have a novelty factor that piques press interest, for example the Vampire Breast Lift® cream in the bags of Oscar attendees is a case in point. Whilst this might be tricky to do, if they do end up coming you can use this method to yield a long-term business relationship with the celebrity or influencer. The more celebrities and influencers you write to, the better your chance of an outcome. If you select someone who truly aligns with your brand, they will be happy to promote it. 2. Additionally, the more tweets or direct messages you send, the more likely you are to get noticed. Speaking of appreciation, there are a number of little things that can go a long way with your influencer gifting. They’ll also more than likely be more inclined to go above and beyond the requirements you set out. Influencer marketing is a trending topic in content marketing. It is possible to find out where celebrities and influencers may be from The Handbook ‘What’s On’ page, here. This year’s goodie bag also included a roll of $275 luxury loo paper. Regardless of the product value, you'll need to apply these influencer marketing principles. The last? Leave your email below and we’ll periodically send you helpful blog posts similar to this one. Give them direction on what kind of post you’d like them to do for you and make sure you have some sort of monitoring measure in place. Another advantage is that they’re more likely to engage with loyal audiences as opposed to the audiences that huge celebrities with millions of followers might have. We do this on The Handbook and it works amazingly well. Here’s how it works: You can also search by audience insight and get a detailed breakdown by category for celebrities and influencers audience, this is key as if you want to work with a particular celebrity or influencer you need to know that their audience is relevant to you. Ideally, these content creators aren’t promoting a slew of other products. When you look at every successful leader out there, they offer their followers new ways and new opportunities, if you are selling anything don’t sell improved offers they are harder to sell, instead, sell new opportunities because people will get excited about them. It’s the assistant who is likely to write back via email etc – these people are the gate keepers and the celebrity communicates with them every day. You've successfully entered the competition! With the rise of social media, brands can get their products in front of celebrities and influencers through gifting, producing a great response at little expense. Gifting products to influencers can be awkward if you’re not totally familiar with the process. Influencer Gifting- Here’s 20 Reasons You Need To Be Doing It in 2020, BAFTAS, Emmy awards, Grammy awards, Actors Guild Awards, Toronto Film Festival, 10 Reasons Influencer Marketing Is Thriving During The Coronavirus, You write an email campaign, this is an email about your product and why the celebrity or influencer will love it, You select a group to target e.g. This post covers the secret to running a successful influencer marketing campaign using gifting-only. Ask for something small – If you like it let me know and I would love to keep sending you more. Give a shout-out about their latest works. When giving a gift note to an influencer, it is critical to make it personal. The below is the sample of handwritten thank you note to influencers. To get the most out of your efforts, establish relationships with the influencers who will appreciate your brand and product the most. How can micro influencers help brands? Explain the benefits of your offer and ideally relate it to them. This means you can often get a photo of a celebrity or an influencer holding or using your product, but the disadvantage is that you don’t have control over who that is. You’ll have the opportunity to review each offer, the payment amount, the brand, the products, and the campaign posting or action requirements. Just being photographed with a celebrity or influencer can do wonders for your reputation even if it’s not directly related to the product. For example, ClaireaBella gifted bags to Charlotte Crosby from Geordie Shore and Binky from Made in Chelsea. Tweezerman International presented guests with his and her gift sets including slant tweezers, eyelash curlers, shaving brushes and nail clippers. and a marketer that could affect the credibility consumers give to that Influencer’s statements. beauty influencers (our platform provides all of the contacts for this group and you can refine within a group like beauty influencers that live in London who have 50k-500k followers). As well as what they like, look at what their problems are and how your brand can solve them. Thank you Note to influencer after getting an appointment on the phone Over the years, Dave and the rest of the team at NinjaOutreach have written countless articles about influencer marketing, why it works, and how to best utilize it.. That said, you probably already know it in your heart. Prior to gifting products to influencers, you need to have a gameplan. Gifting products in exchange for mentions digitally, whether that be an Instagram post or a mention on Facebook, is a hugely popular way for influencers and brands to collaborate. Try influencer gifting (product seeding). A customized note shows your commitment and personal connection to the influencer. Intro Fuel Marketing, Prior to gifting products to influencers, you need to have a gameplan. According to a poll on the Tomoson blog, 59% of marketers are p… Include a personalized card referencing your previous conversations, your admiration of their content, and a “thank you” note for collaborating. You may also like. What is a macro influencer vs micro influencer. About the Book Author. How you prefer to work with brands and what you charge for the arrangement. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. 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